White Space Analysis

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White Space Analysis
Jonathan, Business Consultant, Canada

Hi everyone, I'd like to know if anyone had insight on white space analysis tools, methods and theories? Thanks...

White Space Analysis
Jaap de Jonge, Editor, Netherlands
I found that white space analysis or gap analysis is undertaken after any of the preliminary landscaping has been done. It involves identifying the gaps or white space and then deliberating about how the gap may be bridged ie. identifying the 'white space'.
White space is a prerequisite to identify an area where an invention may be generated, or to design an appropriate strategy and identify a market that may be exploited or even in identifying a 'niche' product. Is this what you meant?



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