Volkswagen CEO Apologizes: Facial Emotional Expressions


 
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Volkswagen CEO Apologizes: Facial Emotional Expressions
Anneke Zwart, Student (University), Netherlands

Following the emission scandal of Volkswagen, its CEO, Prof. Dr. Martin Winterkorn, publicly apologized earlier this week in a video statement by saying he was 'deeply sorry’ that his company violated existing rules with respect to emissions. Generally speaking, the public expects an apology after a scandal. However, not all apologies are received well by the public.
Adams and Brink (2015) perform research on how emotional and facial expressions of organizational representatives are perceived during public apologies by investors and thus affect the stock market performance of an organization. They reached following conclusions:
  1. DEVIANT EMOTIONS: Adams and Brink found that it is extremely important to minimize the expression of deviant emotions such as happiness and delight, because it signals insincere regret and through that it diminishes the efficiency of a corporate apology.
  2. SUBTLE EMOTIONAL EXPRESSIONS: Not only deviant emotional expressions, also su... Register

 
 
Puppet Behaviour
Koray Tulgar, CxO / Board, Turkey
 

   

   

 
Actions Speak Louder Than Emotions
Greer, Project Manager, United Kingdom
 

 
Tone is also Important
Ivan Hilliard, Profesor, Spain
 

 
Not Convicing
Roman Bauer, Management Consultant, Czech Republic
 

 
R. Martin Winterkorn's Apology
Radha Raj, Other, India
 

 
Is He Sad, Sorry or Unable to Act as Such
Ahmed Ali, Director, Saudi Arabia
 

 
Facial Micro Expressions Analysing
Daniel AZARIAN, HR Consultant, France
 

 
He is Reading on a Transparent Screen
Elvio Valchi, Teacher, Argentina
 

 
Forum; Volkswagen CEO Apologises
Graham Williams, Management Consultant, South Africa
 

 
Scary Face Reading the Paper
Fernando Moreno, Manager, Ecuador
 

 
Judging Mr. Winterkorn
Eijsink, Netherlands
 

 
My First Impression Was not Too Positive; However!
Deric Crosby, Manager, United States
 

 
Winterkorn's Apology
Joy Roberts, Management Consultant, Jamaica
 

 
Dr. Winterkorn's Apology
Briolett, Manager, Canada
 

 
An Unuseful Video. Too Much Under Control
Philippe Etienne, Coach, France
 

 
Our World Requires Polished Scripts
Richard Hansen, Coach, United States
 

 
Cultural Differences
Elena Zhila, Project Manager, Germany
 

 
Corporate Accountability
KARIN SHNORHAVORIAN, Financial Consultant, United States
 

 
Undermined and Adrift
Arthur Panton, Consultant, Kenya
 

 
Volkswagen CEO Apologizes: Facial Emotional Expressions
harminder mohan, HR Consultant, India
 

 
Unehical and Immoral
G.C.Nijampure, Business Consultant, India
 

   

 
Angry and Afraid
Paolo Vallarano, Teacher, Italy
 

 
Just my Two Cents
Euro Perozzi, Other, Italy
 

 
Getting the Balance Right
Ian Hotz, Management Consultant, Kenya
 

   

 
Are Right Topics Addressed?
Borje Vickberg, Other, Sweden
 

 
Verzeihung! . . . Sorry
Eric Nelson, Business Consultant, United States
 

 
Reaction of Winterkorn is Sincere
Eric Sommer, Management Consultant, Netherlands
 

 
Contextless Judgements
Andy Lake, Management Consultant, United Kingdom
 

 
No Sincerity at All
Carlos Marques, Strategy Consultant, Portugal
 

   

 
German Version - Reaction to Jaap
Eric Sommer, Management Consultant, Netherlands
 

 
Media Managers are Maneuvering…
Ram Mohan, Manager, India
 

 
It is a Sincere Apology
VILMA JOY VALLE, Philippines
 

   

 
Mr. Winterkorn Will Loose Job..
Ibrahim Rasheed, Director, Maldives
 

 
Well Trained and Controlled Maybe Too Much
Elena Scremin, Financial Consultant, Italy
 

 
Work With Values
ELIZABETH DELGADILLO UBALDO, Professor, Mexico
 

 
He Failed to Apologize
ANDRES RENDON, Director, Colombia
 

 
Apologies or no Apologies?
edward sevume, Other, Sweden
 

   
 

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