Volkswagen CEO Apologizes: Facial Emotional Expressions

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Volkswagen CEO Apologizes: Facial Emotional Expressions
Anneke Zwart, Student (University), Netherlands

Following the emission scandal of Volkswagen, its CEO, Prof. Dr. Martin Winterkorn, publicly apologized earlier this week in a video statement by saying he was 'deeply sorry’ that his company violated existing rules with respect to emissions. Generally speaking, the public expects an apology after a scandal. However, not all apologies are received well by the public.
Adams and Brink (2015) perform research on how emotional and facial expressions of organizational representatives are perceived during public apologies by investors and thus affect the stock market performance of an organization. They reached following conclusions:
  1. DEVIANT EMOTIONS: Adams and Brink found that it is extremely important to minimize the expression of deviant emotions such as happiness and delight, because it signals insincere regret and through that it diminishes the efficiency of a corporate apology.
  2. SUBTLE EMOTIONAL EXPRESSIONS: Not only deviant emotional expressions, also su... Register

Puppet Behaviour
Koray Tulgar, CxO / Board, Turkey



Actions Speak Louder Than Emotions
Greer, Project Manager, United Kingdom

Tone is also Important
Ivan Hilliard, Profesor, Spain

Not Convicing
Roman Bauer, Management Consultant, Czech Republic

R. Martin Winterkorn's Apology
Radha Raj, Other, India

Is He Sad, Sorry or Unable to Act as Such
Ahmed Ali, Director, Saudi Arabia

Facial Micro Expressions Analysing
Daniel AZARIAN, HR Consultant, France

He is Reading on a Transparent Screen
Elvio Valchi, Teacher, Argentina

Forum; Volkswagen CEO Apologises
Graham Williams, Management Consultant, South Africa

Scary Face Reading the Paper
Fernando Moreno, Manager, Ecuador

Judging Mr. Winterkorn
Eijsink, Netherlands

My First Impression Was not Too Positive; However!
Deric Crosby, Manager, United States

Winterkorn's Apology
Joy Roberts, Management Consultant, Jamaica

Dr. Winterkorn's Apology
Briolett, Manager, Canada

An Unuseful Video. Too Much Under Control
Philippe Etienne, Coach, France

Our World Requires Polished Scripts
Richard Hansen, Coach, United States

Cultural Differences
Elena Zhila, Project Manager, Germany

Corporate Accountability
KARIN SHNORHAVORIAN, Financial Consultant, United States

Undermined and Adrift
Arthur Panton, Consultant, Kenya

Volkswagen CEO Apologizes: Facial Emotional Expressions
harminder mohan, HR Consultant, India

Unehical and Immoral
G.C.Nijampure, Business Consultant, India


Angry and Afraid
Paolo Vallarano, Teacher, Italy

Just my Two Cents
Euro Perozzi, Other, Italy

Getting the Balance Right
Ian Hotz, Management Consultant, Kenya


Are Right Topics Addressed?
Borje Vickberg, Other, Sweden

Verzeihung! . . . Sorry
Eric Nelson, Business Consultant, United States

Reaction of Winterkorn is Sincere
Eric Sommer, Management Consultant, Netherlands

Contextless Judgements
Andy Lake, Management Consultant, United Kingdom

No Sincerity at All
Carlos Marques, Strategy Consultant, Portugal


German Version - Reaction to Jaap
Eric Sommer, Management Consultant, Netherlands

Media Managers are Maneuvering…
Ram Mohan, Manager, India

It is a Sincere Apology
VILMA JOY VALLE, Philippines


Mr. Winterkorn Will Loose Job..
Ibrahim Rasheed, Director, Maldives

Well Trained and Controlled Maybe Too Much
Elena Scremin, Financial Consultant, Italy

Work With Values

He Failed to Apologize
ANDRES RENDON, Director, Colombia

Apologies or no Apologies?
edward sevume, Other, Sweden


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