Priming and Framing in Agenda Setting

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Priming and Framing in Agenda Setting
revina ama, Student (Other), Ghana

Agenda setting cannot be over emphasizes in this global village. With the many issues that are clamoring for attention, agenda setting comes in as very necessary though what might seem very important to the media might not be important to the masses.
This is why they use priming and framing in the form of headlines, reminders, etc to make us see this issues as important. The public agenda is the media's agenda and vice versa. This goes to show that the media only reflects society. Just like in McQuails 8 metaphor, the media is the mirror of the world.
Thanks to the gatekeepers in agenda setting who ensure that the right material is disseminated to the masses, so as not to distort peace and stability.



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