Agenda Setting as a Purposive Proposition

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Agenda Setting as a Purposive Proposition
Olusola Obilana, Analyst, Ireland

Agenda setting relates to the proficiency, ingenuity and / or dexterity of media or information managers to direct or control, as it were, the attention, focus or opinion of a target audience or general public to a direction, for the purpose of achieving a desired result.
This is akin to providing a lead which ultimately determines what the communicator intends the target communicatee to focus on. It could be described as a subtle, subjective/purposive apparatus that communicators employ to sway public opinion or engage the attention of the general public.
Innocuous, as it may seem, it could serve as an instrument capable of exacerbating or dousing tension in a fragile socio-economic and political climes or situations.
On the other hand, it could also serve a positive role in promoting peace and socio-economic cum political progress, be it locally, nationally or internationally.... Register

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