Process of Mass Communication - Steps


 
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Process of Mass Communication - Steps
shahid imran, Student (University), Pakistan

Process of mass communication (please follow the order):
1. Source (communicator or sender)
2. Encoding (ideas or feeling of the communicator)
3. Message (the "physical" form of the ideas)
4. Channel
5. Decoding
6. Receiver
7. Feed back
Communication also includes noise...

 
 
Process of Mass Communication : On #7 Feedback
margaret mapenzi chivila, Student (MBA), Kenya
Note that the feedback can be both positive or negative. Both help the communicator in finding out whether the message reached the audience as he or she intended.
 

   











 

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