Brian, Ireland I have used Force Field Analysis in the past in the Health, Safety and Environment field. Sometimes I find less effort is required to remove Restraining Forces than to reinforce the Driving Forces in order to get the ball rolling in the right direction. Though we often 'believe' that we need to campaign positively to make a change.
Decrease Restraining Forces Peter, UK Indeed I have the same experience: decreasing the restraining forces is often more effective. My explanation for this effect is that if you aim at increasing the driving forces, this may also increase the resistance to change.