Relationship Marketing in Banking

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Relationship Marketing in Banking
Sam Hwambo. BA Hons. Bus Stud (Open), Accountant, Zimbabwe

Relationship marketing is extensively practiced in banks focusing on high earners who can afford the extra charges for the special services.

Relationship Marketing and Pharmacy Services
Emmanuel, Student (MBA), United Kingdom
I am writing an MBA assignment on relationship marketing and pharmacy services: the role of marketing in the enhancement of pharmacy income. Which models would be suitable to use in the literature review, and how do I go about the methodology? Any contributions would be well appreciated. Thanks.



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