Relationship Marketing Strategies in Retail

Relationship Marketing > Forum Log in

Relationship Marketing Strategies in Retail

What type of relationship marketing strategies are useful for retailers to increase their sales?

Channel Relationship Marketing Strategy
Felix C. Poudeu, Management Consultant, Germany
Great question. In a channel relationship strategy, the marketing strategy is more tailored to boost the channel distribution, therefore to increase the sales and customer satisfaction, customer retention as well as customer loyalty.
Ways to do that include marketing-mix tactics and pull- and push mechanisms.



    Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Relationship Marketing
Best Practices

Expert Tips


About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Last updated: 24-10-2016. All names tm by their owners.