Relationship Marketing and Customer Loyalty

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Relationship Marketing and Customer Loyalty
Ramya Krishnan. M, India
One of the important objectives of relationship marketing strategies is to satisfy the customers and thereby building a strong customer base. It will help to reduce the customer defection rate.

Muniraghavulu T, India
Customers should be duly provided the services, irrespective of quantum of the business that is generated from the customer.



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