Steps for Change
David Wilson, Manager, Canada
By following Kotters steps you are essentially following a top-down process.
Social change needs to be from the bottom up
. I believe it also needs to be peaceful. Using Twitter, Facebook, Linkedin and other social media you can communicate your ideas and organization your followers.
You need a core group of supporters, who need to convince others. You need to develop a plan for continuous improvement and you also need to celebrate quick wins.
Change that is evolutionary may take longer, but it is less violent and lasts longer. People need to understand the vision and mission and they need to be convinced to support the idea.