What is a Strategic Sequence?


 
Blue Ocean Strategy > Best Practices Premium

What is a Strategic Sequence?
Stephanie Rodriguez, Other, USA

According to Kim and Mauborgne (2005) a BOS will only work if itís formulated in the right strategic sequence. Without fulfilling one of these, the plan will fail. The sequence laid out by the authors is Buyer Utility, Price, Cost, and Adoption:
1. Buyer Utility. There must be substantial reasons for the public to want to purchase the products of the company before advancing to the next step within a Blue Ocean Strategy (price).
2. Price must be attractive to the customers in order for demand to increase. The right price encourages the customer to want to purchase the product and this increases the companyís presence.
3. Cost. It is important to target the majority of buyers, but also ensure the company makes a profit.
4. AdoptionLastly and to complete the sequence, there is adoption, which is the marketing of the companyís ideas. The company needs to prepare itself for any rejection from the industry as customers are not easily swayed ... Register

 
 
Strategic Sequence of Blue Ocean Strategy
Joseph Reeser, Other, United States
 

 
Blue Ocean Strategy Sequencing
sharleen, Student (University), United States
 

 
What is the Right Price in the Strategic Sequence?
Gaurav Bajaj, Student (MBA), United Kingdom
 

 
The Right Price in the Strategic Sequence
Vivek Hattangadi, Management Consultant, India
 

   
 

    Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  


Special Interest Group Leader
Andrew Nelson
CEO

More on Blue Ocean Strategy
Summary
Forum

Best Practices
Expert Tips

Resources

About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2017 12manage - The Executive Fast Track. V14.1 - Last updated: 23-3-2017. All names tm by their owners.