BOS Strategic Sequence of Best Buy
Shallon Richard, Student (Other), United States
The right strategic sequence can help a company make a profit by exploring a blue ocean. There are four areas that need to be analyzed in order to have the right strategic sequence. These are buyer utility, price, cost and adoption. Using Best Buy as the example, I will discuss each of these areas. When discussing buyer utility, we want to know the reason the mass of people buy from this store. At best buy, consumers are not only getting the best quality electronic equipment, but they also receive quality service from highly knowledgeable sales representatives. Without this, they would be like any other retail store selling electronics.
The next are of the sequence is price. The prices for products at best buy are fairly competitive. There are some products that are priced a little higher than at other electronic retailers, but they can afford to have higher prices when they have such a high reputation for quality products/services.
The third area of the sequence is cost. Can this company continue to prof.