Define the Gap in the Market

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Define the Gap in the Market
Suman, Manager, India

Launching new company (for example in medical equipment) with a me-too kind of product is always having a traction into the ROS (red ocean strategy), but in the end due to lack of branding and product retention in the market, these companies must take a path to BOS - to get some immediate business... It's critical to define the gap in the market to create the road map for BOS.

Defining the Gap Necessary
Bomo Albert-Oguara, Manager, Nigeria
Defining the gap in product offerings of competitors prior to the launch of a new market/product offering is pretty obvious isn't it? A strategic analysis of the market will reveal whether there are unserved needs in specific segments that can be me by your own offering. It therefore raises the question that me-too-products without proper strategic underpinning will lead to ROS instead of BOS.
Not defining the market vis-a-vis a new innovative product offering, is like groping in the dark without a lantern.

Managing Gap is Need of Hour
Determination of gap in utilities, attributes and offerings is possible through analysis of usage experience of consumer. Experience Management can be new dimension to BOS through which one can develop customer experience management strategy.Evaluating misconduct towards offering can be the input to develop BOS (Blue Ocean Strategy).

Defining Gap in Medical Field
yogesh, Consultant, India
What is available within the system and what is needed.
The difference between the two is GAP.
NABH -& JCI in medical field do same way.


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