Defining the Gap Necessary
Bomo Albert-Oguara, Manager, Nigeria
Defining the gap in product offerings of competitors prior to the launch of a new market/product offering is pretty obvious isn't it? A strategic analysis of the market will reveal whether there are unserved needs in specific segments that can be me
by your own offering. It therefore raises the question that me-too-products without proper strategic underpinning will lead to ROS instead of BOS.
Not defining the market vis-a-vis a new innovative product offering, is like groping in the dark without a lantern.