CSR Part of Blue Ocean Strategy

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CSR Part of Blue Ocean Strategy
C. Julian Gnana Dhas, Professor, India

Companies may consider Corporate Social Responsibility (CSR) as part of Blue Ocean strategy. Recent research concluded that most of people preferred to buy from a business bringing out a product / service which is addressing social issues or problems. Hence corporates should concentrate on social issues rather than finding some space in a red ocean where there is a blood bath due to intense competition.

CSR in India
rahul jain, Student (MBA), India
Can you give examples in the retail sector in India which have CSR activities.



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