What is a Pioneer-Migrator-Settler Map (PMS Map)?

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What is a Pioneer-Migrator-Settler Map (PMS Map)?
Steven, UK
In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler Map? I read it is a key tool in the Blue Ocean Strategy process that involves plotting each offering or product as to whether it is a:
- Pioneer, (diverting from the competition, high growth and profit potential, Blue Ocean)
- Settler (little growth or profit potential, lots of competition, Red Ocean)
- Migrator (has potential to be Blue Ocean, but isnít at this point).
Who can contribuite some more information about the PMS Chart? Many thanks...



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