Creating a New Mental Category

Blue Ocean Strategy > Best Practices Premium

Creating a New Mental Category
Uditha Liyanage, Senior Lecturer, Sri Lanka

Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" category. Hence, Blue Ocean strategies are played out in the minds of consumers rather than in physical markets.... Register

Entrepreneurial Traits Needed
Aaron Phiri, Manager, South Africa

Creating a New Dimension in Mind of Entrepreneurs
Min Prasad Budhathoki, Project Manager, Nepal

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Cengiz Pak, Strategy Consultant, Turkey

Customer Satisfaction is Most important
mohamed, Accountant, Kenya

Change in Mind of Customers?
carlos calderon, Director, Colombia

No Guarantee that a Blue Ocean Strategy will Work
Jonathan Narducci, Business Consultant, United States



Blue Ocean Strategy is Enterpreneurial
Eddie Baker, Student (MBA), United States

BOS Dependencies
durgaaprosad, Strategy Consultant, India

Never Turn your Back on the Ocean
Robert Masters, Iowa, United States

WHO can Create a New Mental Category
B Subba Rao, HR Team Member, India

Consider Markets as our Family
C. S. Vijendra Rao, Other, India

Combine Blue + Red Ocean Strategies

Strategizing Using Human Values
Sanjeev Chugh, Teacher, India


BOS is Similar to Disruptive Innovation
Swati Misra, Management Consultant, India

Technical Mastery Needed
Reginald Mathe Mazibuko, Director, South Africa

@Robert Masters
Sanjay Verma, Business, Kenya

Expanding Existing Horizon
vinit burdak, Other, India

BOS Aims at First Mover Advantage
Charles Peter, CEO, Kenya

Blue Ocean Strategy Similar to Differentiation Strategy
pradeep deo, Strategy Consultant, India

Creating a New Mental Category
Elena Palkina, Manager, Russian Federation

Blue Ocean Thought Space
Sudipto Mahindar, Other, India

Connecting BOS to Boston Matrix
Elena Palkina, Manager, Russian Federation


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Special Interest Group Leader
Andrew Nelson

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