Blue Ocean Strategy: Buyer Utility Map


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D. Fournier, Senegal
"In Blue Ocean Strategy, the Buyer Utility Map is a chart that shows the six buy utility levers:
1. Productivity
2. Simplicity
3. Risk
4. Fun/image
5. Convenience
6. Environmental friendliness
These 6 can be pulled in the various stages of the buyer experience cycle." 		 


   
 

   

 
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