D. Fournier, Senegal In Blue Ocean Strategy, the Buyer Utility Map is a chart that shows the six buy utility levers:
6. Environmental friendliness
These 6 can be pulled in the various stages of the buyer experience cycle.
Improved Buyer Utility Map Andrew Nelson, Australia Some of my colleagues and I believe the "Environmental Friendliness" utility is a bit too narrow in its language. We think it is better to use "Social Responsibility" in it's broader sense to include safety, environmental and other humanity utilities.