Amazon Kindle: BOS Strategic Sequence
Rebecca Munson, Financial Consultant, United States
Strategic Sequence for Amazon's implementation of Kindle Fire:
- Exceptional buyer utility? Yes. Captures both user's that have been priced out of the the competitors tablet market and competitors user's through Kindle app.
- Price easily accessible: Yes. Price point much lower than iPad or HP. App is free to user's of other media who then pay for e-books through Kindle app.
- Cost target to profit at strategic price: Yes. Utilizes other pre-tested technology through android with customizations, no need to develop individual technology or manufacturing infrastructure.
- Adoption hurdles? None. Implementation to already established customer base of both Amazon and competitors.