Blue Ocean Strategy Sequencing for Blockbuster
Gilbert Mlongoti Sinjani, Manager, Zambia
Interesting. For me BOS is about leveraging on first-mover advantage
by creating the demand.
Buyer utility - in this instance, Blockbuster have to create a completely new product.
Pricing - if strategy is right, this is factored into the strat itself and unlikely becomes a major issue although they are in the mass-market space.
Cost - should be considered in the (marketing) strategy process. Is it worth venturing into or not - cost implications? Forming partnerships dilutes BOS and makes other firms relevant to Blockbuster which goes against the tenets of bos.
Adoption - price less cost should equal to profit. All marketing campaigns (promotion) considered. How this is done can make or break even an excellent offering.