Blue Ocean Strategy Sequencing for Blockbuster

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Blue Ocean Strategy Sequencing for Blockbuster
Kristen Garcia, Student (University), United States

BLOCKBUSTER is an american-based provider of home video and video game rental services.
- Buyer utility: Blockbuster already offers different videos, but it could unlock exceptional utility if it also offered a wider range of subscription online streaming and music. The company already offers convenience, customer productivity, simplicity, as well as some other utility levers.
- Pricing: Blockbuster currently charges $9.99 - $14.99 a month. The low price must stay the same to attract the mass of buyers. With more options like music and online streaming, the customer will be getting more for their money. Blockbuster already did a great job strategically pricing their services. Blockbuster’s prices beat other strategic groups like entertainment retailers and movie theaters.
- Cost: with these additions I've mentioned Blockbuster will gain more customers since it’ll be offering more services than competitors. Blockbuster has already partnered with other companies which would help it meet its target cost.
- Adoption: Blockbuster should keep stakeholders informed of any big changes.

Ending Up in Another Red Ocean
R.F.E. Peters, Student (Other), Netherlands
Great what you wrote there! However, keep in mind that already offers the online streaming of games (also in cloud, so that one can deďnstall the program and later install it without losing games) and iTunes offers online streaming of music.
This could result in another red ocean.

Blue Ocean Strategy Sequencing for Blockbuster
Gilbert Mlongoti Sinjani, Manager, Zambia
Interesting. For me BOS is about leveraging on first-mover advantage by creating the demand.
Buyer utility - in this instance, Blockbuster have to create a completely new product.
Pricing - if strategy is right, this is factored into the strat itself and unlikely becomes a major issue although they are in the mass-market space.
Cost - should be considered in the (marketing) strategy process. Is it worth venturing into or not - cost implications? Forming partnerships dilutes BOS and makes other firms relevant to Blockbuster which goes against the tenets of bos.
Adoption - price less cost should equal to profit. All marketing campaigns (promotion) considered. How this is done can make or break even an excellent offering.



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