Blue Ocean Strategic Sequencing - Exxon Mobil

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Blue Ocean Strategic Sequencing - Exxon Mobil
Steve Bixel, Manager, United States

Iím completing a college assignment and request feedback on my thoughts about Exxon Mobil and Blue Ocean sequencing.
Buyer utility: being an oil and natural gas producer, an alternative energy source is the path most apparent. Focus needs to be on the transportation industry with the massive users of trucks, trains, aircraft, and large ships, and industrial energy use, to provide a viable alternative fuel source.
Price: to get the customer price at least equal of what is currently being purchased. The performance would need to match or exceed the current standard. The ultimate goal would be to find a source that is abundant enough to keep prices from fluctuating to much easier budget.
Cost: partnering may be the best approach to keep costs down. Large-scale engine manufacturers, like general electric, are a good choice to team up with.
Adoption: need to sell users on what the new product can bring to them. Ease of use, availability, and vehicle fleet modifications are a concern.
Thanks for your time.

Doubting the Blue Ocean of Alternative Energy
R.F.E. Peters, Student (Other), Netherlands
Although the "alternative energy" is just a "recent" development, I doubt if it still is a "Blue Ocean".
The main reason is most companies in this industry more or less focus on alternative (and green) energy. This is causing the "alternative energy" to become more and more a red ocean.
In my opinion, it seems best to look at the strategy canvas of the Blue Ocean strategy to say if something belongs in the blue ocean.



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