Blue Ocean Strategic Sequencing - Dell

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Blue Ocean Strategic Sequencing - Dell
Shawnda Martin, Student (University), United States

I have been researching dell for the past several weeks in my business class and we are currently looking at the Blue Ocean strategy. I was asked to describe my sequencing of Dell and this is what I have come up with. I would appreciate any feedback, comments or anything that could help me in better understanding the process.
Buyer Utility - Dell offers exceptional buyer utility by catering to a wide market group. It is perfect for students, teachers, businesses and also personal uses meaning that Dell offers a variety of products that will fit the needs of everyone.
Price - Dell offers products with a price range that works that can fit the needs of anyone. They also offer payment options and their own credit card that will also help consumers be able to purchase the computer or laptop that will fit their needs the best.
Cost - Dell being a company that uses a lot of technology, not only is it important to be able to keep up with the newest and greatest technology, it is important to keep the price down too. By offering computers with only the basics to the computers that have the all the bells and whistles with reasonable prices, they are able to keep the costs low and consumers happy which makes Dell bring in more of a profit.
Adoption - The biggest hurdle for Dell is getting the consumers to choose their company over other companies such as Apple. Advertising, and promoting the newest, and improved technology as it is received and processed into their computers would allow the consumers to see that Dell is a high quality product with a low price.

Strategy Canvas of Dell
R.F.E. Peters, Student (Other), Netherlands
What about the fact that Dell offers fully customizable systems?
In comparison to other companies in this branche, Dell offers systems which can be fully customized by the customers part by part. Customers can put their own computers together, so the computers are fully to their needs, where Packard Bell, HP etc. just offer standard systems which they (the companies that is) put together themselves.

Dell Customization Strategies
StevenNKA, Other, Singapore
Dell strategies not only for consumers but also private and public large enterprises. Yes, consumers can order customize systems that suits to each individual/business needs without the hassle of shopping around. Please also note that Dell is a company not only sell computers (hardware) but also provide services for a whole range of IT services from software customization, integration, IT solutions to managing of data centers. This encompases the whole IT range of products......

Dell is not a Blue Ocean Player Anymore
Doets, Entrepreneur, Netherlands
After a brilliant move over a decade ago - cutting out the middleman - and moving to a direct distribution model, today Dell is less differentiating.
If at all, they differentiate in processes rather then through a unique offering. So maybe they should consider starting a BOS-project :-) ?


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