The Importance of Innovating

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The Importance of Innovating
Collaro, Analyst, Italy

This model is useful because it makes managers think about breaking the rules of competition.
Aristoteles said: "You can't change the wind, you can however adjust your sails.
So let's adjust our sails to reach a blue ocean.

Innovation can be Small
Mohamed Hisham, Other, Sri Lanka
Innovation is the key. It doesn't have to be total new product, it can be something with a minor modification to the existing product and how you market that advantage. But that small change needs to give some sort of a financial benefit or increase of speed of a existing process. Then only will it attract more customers.



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