Blue Ocean Strategic Sequencing - Best Buy

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Blue Ocean Strategic Sequencing - Best Buy
Roxy Castillo, Student (Other), United States

Buyer utility. For Best Buy, I see the most compelling reason the mass of people flock there is because of the vast products and product experience the customers can get. In the gaming environment, customers can experience the game before they purchase it.
The prices are competitively priced and sometimes a bit higher. Most consumers will pay a higher price from a trusted retailer.
Cost. Best Buy has confirmed the profits are being made as they are the top retailer by exceeding analyst' forecasts in the first quarter of this year.
Adoption. Best Buy management is encouraged to change the displays to fit the individual store locations. A Houston store recognized that they had an increased international customer base so they moved the iPods and international power converters to the front of the store. This change increased the sales 67%. Most large retailers do not change displays per store assuming all stores will have the same success with the same displays. Any thoughts?

Hurdles for Best Buy
Roxy Castillo, Student (Other), United States
After reading many blogs, the savvy techy does not see value in Best Buy because of price and employee knowledge. As a novice with regards to technology and electronics, I thought the employees were knowledgeable. What do you think?
These blogs clearly see Best Buy tanking soon. How can a company like Best Buy change course back to a blue ocean?

Best Buy's Adoption
Delbert Templeton, Student (Other), United States
That is a good example of an adoption on best buy's part. After studying the BOS it makes it easier to identify (in the real world) which companies/retail stores have actually thought about these different factors.



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