Wal-Mart Strategic Sequence

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Wal-Mart Strategic Sequence
John Ferry, Analyst, United States

Based on the BOS sequence, Wal-Mart (branded as Walmart since 2008) is clearly in a blue ocean:
The buyer utility is obvious, peddling the most popular and essential items from a dozen different stores into one location. Rather than spend an entire day shopping, a common customer can go directly to WalMart and purchase most if not all the items on their shopping list.
The price is one of WalMarts strongest suits, they have Chinese and many domestic producers leveraged to the point where they can offer unbeatable price value.
The cost is also a parameter that they have down pat, with their mastery of supply chain management and overwhelming volume, there is no surprise that they rank high in the fortune 500 list.
Adoption was seamless; WalMart has become as American as baseball and apple pie. Offering a wide variety of goods at very low prices draws and retains customers easily.
Any thoughts from the shooting gallery?

BOS WalMart
farooq omar, Strategy Consultant, Pakistan
True, I agree that their strengths comes from the supply to reap the benefits of creating more cost/financial leverage to offset their rivals.
One thing has been overlooked in this strategy case is their strategy of absorption costing and most importantly QRM...
Here we would call of very good alignment of their corporate policies and strategies.. Over here policies are governed by their flexible "change" business strategies. That gives the Quick Response Management.
So, supply chains requires a "procurement" strategy that adds value to its supply chain and the supply chain efficiency boosts the overall value chain of Walmart.

Walmart BOS
Joanne Castillo, Entrepreneur, United States
I agree Walmart is a great Blue Ocean company who has ranked the fortune 500 for the second year in a row--and the eighth time this decade. They have done well in making shopping very convenient for customers and in keeping their prices low. A customer can shop for clothes, groceries, and prescription glasses while getting their oil changed. Their prices are easily accessible to the mass of buyers and are very competitive to the competitor especially with their brand "Great Value" which has a lower price than the top brands and are just as good. Walmart meets their targeting cost by partnering which they have the advantage in because it is the biggest marketing channel for consumer products in the world so the manufacturers respond to their requirements. Their adoption of information technology to managing good and people, strategic plan and approach, and its global reach is what made them the giant that they are today. The Blue Ocean company that they are has led the path for discounted low priced items.



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