Top-10 Naming Blunders For a Company, Product or Brand


 
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Top-10 Naming Blunders For a Company, Product or Brand
Sujeet James Sarwan, Training Head, India

Here's a list of errors you should avoid when choosing a name for your brand, product or company:
1. Using your family name. Unless your name is unique and memorable, it contains minimal promotional value, and determining the brand value and transfer of the name upon the sale of the business is often problematic. And in my case, how many customers have met someone named Smith that they didn't like?
2. Mimicking another company's brand. Imitation may be the sincerest form of flattery, but why flatter your competitor? Worse, there's liability for infringing upon another's Commercial identifier.
3. Describing your product or service. This is the most frequent and serious mistake. A descriptive name is a ticket to the courthouse and to endless, expensive, and time-consuming litigation beca... Register

 
 
Add 11: Trying to be Funny and Failing
Roger GILLAN, Consultant, China
 

   

 
On Nr. 1: Family Brand Names can actually be Good
T. Marskamp, Management Consultant, Netherlands
 

   

 
Blunders in International Business
Catherine M. Bing, CEO, United States
 

 
On 2: Mimicking a Product, Brand or Company
lenworth grandison, Other, Jamaica
 

 
On 3. Describing your Product or Service
Britton, Project Manager, United Kingdom
 

 
On 12: Company Names Blunders
Abdul Rahman, Management Consultant, Malaysia
 

 
On 12: Checkout Brand Name Meaning in Multiple Cultures and Languages
Upadhyayula Narayana Das, HR Consultant, India
 

 
Brand Name - Why Waste Time?
Anand H, Other, India
 

 
On 12: Always Check the brand Name When Going Global
Peter Henriksen, Student (University), Denmark
 

 
What Makes Brand Names Important
Belay Gezahegn, Director, Ethiopia
 

 
On 1: Family Name as Brand Names
Mohammad Owais, Manager, Pakistan
 

 
Add 14: Using Acronyms or your 15. Initials
Joost van Boeschoten, Management Consultant, Netherlands
 

 
Don'ts for a Brand Name
Arpit Mutha, Manager, India
 

   

 
On 1: Family Brand Names
Joseph N. Kosure, Student (University), Kenya
 

 
Naming a Company, Product or Brand
abraham garshong, Accountant, Ghana
 

 
Car Model Naming Blunder: Mitsubishi Pajero
Carlos Talavera, Consultant, Paraguay
 

 
Brand Name of a Company
BENSABER, Consultant, Algeria
 

 
Add 16: Making a Brand Name Complicated / Hard to Remember
Mulandaulwa Sichamba, Accountant, Zambia
 

 
Top-10 silly web names
Ahmed Qadir, Director, Pakistan
 

 
Elements in Identifying a Brand
Dr Gary Jones, Business Consultant, Australia
 

 
Mythical Brand Naming Blunders
van Dam, Student (MBA), Netherlands
 

   

 
Brand Name - Why Waste Time?
Yosef, Coach, Indonesia
 

 
Branding is No Rocket Science
Anand H, Other, India
 

 
On 16: Make Keeping your Brand Name Easy
Arif ur Rehman, Professor, Pakistan
 

   

 
On 1. Family Names and Brand Value
Lenyatso, Teacher, Botswana
 

 
Naming a Company, Product or Brand
Sally laxamana, Events Marketer, Philippines
 

 
Cultural Insensitivity and Fooling Customers
Gafar Bamikole, Accountant, United Kingdom
 

 
On 12: Naming Blunders for a Company, Product or Brand
Ibrahim Danyaya, Student (Other), Nigeria
 

 
On Branding your Organisation
Ann-Marie Lorde, Project Manager, Barbados
 

 
Avoiding Naming Blunders
Ahmed Khator, Manager, Kenya
 

 
Check Out Brand Name Meaning
Upadhyayula Narayana Das, HR Consultant, India
 

 
Naming Blunders for a Product Company or Brand
lenworth grandison, Other, Jamaica
 

 
Brand Names That Families Love
Arif ur Rehman, Professor, Pakistan
 

 
Naming Blunders for a Product Company
Kyamiza Raymon, Student (University), Uganda
 

 
On 9. Memorable Logo Most Memorable Identifier for Company
KATHRYN STEINER, MBA, Entrepreneur, United States
 

   
 

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