Using Kano Model for Strategic Planning

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Using Kano Model for Strategic Planning
Cengiz Pak, Strategy Consultant, Turkey

The Kano model can be used to find a new direction, so it can also be used as a method for defining a new strategy.

We Must Address Customers Needs
Jorge Manuel Nunes Martins, Business Consultant, Portugal
We must know what our customers want or need or desire.

Kano Model Gives Direction to Strategy
kvssiyer, Consultant, India
Indeed Kano's model gives an innovative model of excellence in identifying and meeting the customer 's inherent potential needs and is basic to business growth and prosperity.
It gives direction to business strategies and developments.



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