Intangible Assets and Sustainable Growth
in2tangible, Strategy Consultant, SwitzerlandIntangible assets are the basis for any form of sustainability
! Without intangible assets - and the quantitative measurement of them - it is not possible to realize any kind of sustainability.
You have to identify, to measure, manage and capitalize intangible assets and then you have the tools to realize a triple bottom line sustainability, that goes beyond mainstream, marketing driven aspects of sustainability. You can realize a financial sustainability that takes into account the components of social sustainability and environmental sustainability.