Iran's Tourism Industry Attractiveness

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Iran's Tourism Industry Attractiveness
Zahra Shaygan, HR Consultant, Iran

Between the Middle East countries Iran has the highest ranking of historical sites and in the world ranks 19th. However, compared to other countries in the same region, Iran’s performance in attracting tourists is poor. The research shows that the barriers below are the main reasons for that:
1. Lack of marketing and advertising
2. Limited entertainment for young people
3. Limited funding support for tourism
4. Fear of terrorism
5. Foreign investors’ reluctance to invest
6. Lack of IT accessibility to reserve hotels, tours and flights
7. Human rights concerns
8. Dress code restrictions
9. Low quality direct flights
10. Alcohol consumption restrictions
11. Lack of facilities for disabled travelers
12. Visa complexity
13. High cost of travel packages
14. Fear for diseases.

⇒ What is your opinion? And what other factors do you think should be mentioned?

Source: Zahra Shaygan, "Identifying the Barriers Which Prevent International Tourists Choosing Iran as Their Destination", September 2010.



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