What is Marketing? (Kotler)


 
Marketing > Best Practices Premium

What is Marketing? (Kotler)
Steven, US
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead.

 
   

 
Marketing
Morwan, Sudan
 

 
Marketing and Needs
Anthony Nair, Sri Lanka
 

 
Emotions and Marketing
Dr.Hemjith, India
 

   

 
Marketing Definition by Kotler
Dashrath Prasad, India
 

 
Marketing definition
Mick Huckerby, France
 

 
Social Marketing
Kabir Hamisu Kura, Nigeria
 

 
Marketing is a Religion
Wael seifeldin, Egypt
 

 
The Shortest Definition of Marketing by Kotler
Bena Dookie-Shah, Trinidad & Tobago
 

   

 
What is Marketing
AbdulAzizMomand, Afghanistan
 

 
Central Idea of Marketing
Evelyn Mendoza, Philippines
 

 
What is Marketing?
Roland Rahal, Manager, Syria
 

 
Marketing
Kip Piper, Other, USA
 

 
What is Marketing in India
VENKATESH, Manager, India
 

 
Marketing Defined. what is Is, and what it is Not
Fred Page, Partner, United States
 

 
Marketing is What the Consumer Needs
VENKATESH, Manager, India
 

 
Marketing Consists of Two Words
Marcel Wiedenbrugge, Consultant, Netherlands
 

 
6 Marketing Insights from Kids
Arun Rao, Manager, India
 

   
 

    Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  



More on Marketing

Forum

Best Practices
Expert Tips

Resources

About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2017 12manage - The Executive Fast Track. V14.1 - Last updated: 26-3-2017. All names tm by their owners.