The Future of Marketing

Marketing > Best Practices Premium

The Future of Marketing
Henk, Netherlands
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is seen as more accountable for hard results.
- Marketeers in the Netherlands are merely focused on creativity, dealing with advertising and promotion, branding, positioning and customer satisfaction measurements. Marketeers do no no longer make it to the top.
I wonder, is this trend global?

Andre Antonio de Sousa Lopes, Portugal

The Future of Marketing
Muhammad Umar Hashmi, UAE



Future of Marketing: New Tools
Frederick Hamnett, Business Consultant, Italy

How Technology Will Affect Marketing
oodaye pazal, Entrepreneur, Mauritius


Marketing and Its Role in the Organisation
Marcel Wiedenbrugge, Consultant, Netherlands

Marketing is Everywhere, Therefore Unavoidable!
Rema Viswanathan, Professor, India

Only Marketing Make Profit for Organization
ANDI NUR BAU MASSEPE, Lecturer, Indonesia


    Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

More on Marketing


Best Practices
Expert Tips


About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Last updated: 21-10-2016. All names tm by their owners.