Consumer Buying Process

Marketing > Forum Log in

Consumer Buying Process
Nada Tadros, Student, Canada

Any info on the consumer buying process?

Consumer Buying Process
chandan rawat, Other, India
We can understand consumer buying process in this way:
- Recognition of need
- Identify the alternative to fullfill that need
- Making decision after Evaluating alternatives
- Purchase that particular product & services
- Post purchase behaviour... Reaction after useing that product or services. (good experience or bad experience).

Consumer Buying Process
Gowthami P, Student, India
Hi, there are certain factors that influence consumer buying behaviour
Like consumers may be either individuals or households
Based on the service or product they need they'll buy it.
It can be of many types.
They may get influenced by their own, or by external factors, neighbours etc. It varies from product to service.
It is also based upon their disposable income and their needs.
So if you understand all above things properly you can easily understand the consumer buying process.
Major thing is you must be able to differentiate the type of need that's all.

Consumer Buying Process
Dumsile Nkambule, Professor, Swaziland
The consumer buying process has 5 stages or steps:
- need recognition
- information search
- evaluation of alternatives
- purchase
- post purchase stage.


    Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

More on Marketing

Best Practices

Expert Tips


About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Last updated: 22-10-2016. All names tm by their owners.