Effect of Culture on Marketing Plan

Marketing > Forum Log in

Effect of Culture on Marketing Plan
Irna, Pakistan
How do culture, subculture and core values effect the marketing plan?

The Effect of Culture on Marketing
Gagandeep, Student (MBA), India
Marketing needs to know and cater for the needs of people.
And clearly, people are bound within their traditions & culture, so the marketing plan has to be such that it aligns with the people's mindset.

Influence of Culture on Marketing
Le My, Student (University), Viet Nam
I am also interested in this topic. Could you mind helping me for this topic and give me some examples of companies to analyze...
Thank you!

Culture Eats Strategy for Breakfast?
Leigh Cowan, Management Consultant, Australia
Naive, arrogant, ignorant entrepreneurs often claim "culture eats strategy for breakfast!" They are right - for a short time - but only in small, zealous organisations.
Culture needs to be managed... No left to run riot... Marketing needs to evoke culture, not via versa!


    Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

More on Marketing

Best Practices

Expert Tips


About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Last updated: 28-10-2016. All names tm by their owners.