What is More Important in Marketing? Sales Volume or After Sales Service?

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What is More Important in Marketing? Sales Volume or After Sales Service?
bhanupratapsingh, Student (MBA), India

I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?

No Sales versus Customer Service
Praveen Kumar, Business Consultant, India
In my view both are equally important. We can't afford to ignore either of the two. In fact we should strive towards extending good customer service and make it into a USP of a company.
Taking this forward, we should focus on the selling cycle and ensure consistent target achievement.

Sales Volume versus After Sales
C Mbirimi, Entrepreneur, Zimbabwe
I agree both elements are of great importance in any organisation. After sales service triggers more sales, on the other hand, sales volumes need to be pushed from all angles to ensure sales targets are exceeded and this is the basis for business sustainability and profitability.

Initial Sales versus After Sales
Murer, Sweden
There is no after-sales business without initial/replacement sales. Therefore you cannot prioritize one volume over the other.
Yet, I definitely think that after-sales service is really what drives re-purchase. Therefore the key focus should probably be on excelling in after-sales service to help maintain or develop sales, especially as in our supply chain (trucks), most retail does not earn money on new sales….

Sales Volume versus After Sales Service
celestine chukwuka, Entrepreneur, Nigeria
@Praveen Kumar: you are right, but on a more precise note AFTER SALES SERVICE is more important than sales volume because it (after sales service) gives room for the satisfied clients to do marketing on behalf of the organisation, thereby expanding sales indirectly.
But if we focus on sales volume to meet target, dissatisfied clients’ complaints could be a hitch to marketers’ efforts.

Target Sales VS After Sales
Ibrahim Rasheed, Director, Maldives
It is very true that sales and marketing go together. But can't we leave the job of target sales to the sales manager instead of the marketing manager?
To increase sales and to reach the targets that have been set, there are several components to play with like promotional offers, etc… In contrast, the marketing team creates an environment in general.
After sales service is not less important if a company wants a long term business. So all in all I would say to run a company after sales service is more important.

Sales Volume versus After Sales Service
Shobana Sharma (Shobana Maran), Student (MBA), United Arab Emirates
According to me, both 2 elements should have equal importance. We should meet the sales target to run the company profitably. And we should satisfy our customers by providing proper service after the initial sales order to make them sustain with our business and for future sales opportunities.

New Sales versus After Sales
krishnamohan, Teacher, India
After sales service and new sales volume are inter-related concepts. There is no sales service without initial sales. Each initial sale is an opportunity to establish contact with the customer and take his satisfaction to the level of delight, if the service is good. After sales service is important to maintain a good customer relationship and also to benefit from referral sales that reduce selling transaction cost and increase the profitability of the firm.
The sales volume is the firm's objective, whereas after sales service is the expectation of the customer after his purchase. Both are important from their own perspective. There should be a perfect twine to sustain the customer in the long-run.

Sustainable Sales & Sustainable Marketing
Kulkarni Mohan, Manager, India
In my view both (sales and marketing) are each other's complements in sustainable marketing. The initial sales with awareness of product utility and its benefits transform into customer delightedness. Then we must try to retaining him besides adding new customers. Thus, after sales service & follow up will make a sustainable ROI and pave the way for other product promotion/s and customer satisfaction which will be surfaced at each event to add value to the brand.


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