PITA Measurement model?

Marketing > Forum Log in

PITA Measurement model?
Greg, US
Has anyone ever heard of or used the PITA model (population*incidence*times*amount)? I've used it extensively in retail analytics, but now that I'm adapting it to another industry- I really want to understand it's history, original author, etc.....Any Ideas????? Thanks in advance

PITA Sales Model
Carmina Diaconu, Business Consultant, Romania
Helo, I'm also interested in PITA sales model; after I know this model was created by Coca-Cola; if anyone from Coca-Cola is here and is reading my message a I would appreciate and be grateful for few details:)
Kind regards,



    Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

More on Marketing

Best Practices

Expert Tips


About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Last updated: 22-10-2016. All names tm by their owners.