Sales versus Business Development

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Sales versus Business Development
Vinod, Other, India

What exactly is the difference between a sales executive and a business development executive? Any suggestions welcome...

Sales & Business Development
Business development looks for new applications for the product rather than the regular use.

Diference SE versus BD
Ricardo Trevizo, Director, Mexico
The difference is that BD is looking for new names in the target target. BD generates new customers to the firm.

Difference Between Sales and Business Development
bala, Manager, India
My point of view, a Business Development Executive is superior to a Sales Executive.
A sales executive will think about how to sell products to different customers.
A business development excecutive will think how to develop the business like new product development, extending the business unit, etc.

Difference Between Sales and Business Development
Lebona Tsotetsi, Manager, South Africa
- Marketing is a demand creation activity
- Sales is a demand realisation activity
- Development is an active initiation activity
- Business is a for-profit commercial activity
Therefore, it is clear that business development involves sales AND marketing in addition to other critical operational activities for the purpose of making a profit, thus it is more complex than sales.

Business Development versus Sales
Thomas Johansson, Manager, Sweden
A definition that is used in IBM for large deals is that a business development executive deals with the first parts of an engagement (identification, value prop etc) and a sales executive takes over and closes the deal.

Business Development Guides Sales
Omar Khodr, Manager, United Arab Emirates
Generally speaking, a business development executive guides the sales team on upcoming long term objectives, goals, trends and advises on must win opportunities ahead of time.
Sales execs deal with day-to-day activities to achieve short term objectives and ensure meeting the budget as well.
All in all, they complement each other and should always work together closely, keeping their communication open and listening well to the customer.

Sales versus Business Development Executives
S Shyam Prasad, Professor, India
In fact business happens by
A) Need identification and creating an offer to satisfy the need.
B) Promoting the offer and positioning it in the mind of the customers so that the customers want to use it.
C) Selling the offer to the targeted customers and collecting the revenue.
Although marketing as a function takes care of all the above three stages of business, the marketing manager/executive takes care of point A above.
Sales takes care of point C above the job of sales manager/sales executive.
Point B along with newer uses of the offer and thereby identifying newer target markets are assigned to business development manager/executive.
These activities are so close to marketing that no wonder, some organisations call the people taking care of these responsibilities marketing executives.

Sales Executive versus Business Development Executive
Uditha Liyanage, Senior Lecturer, Sri Lanka
Sales Executives focus on today's business and Business Development Executives focus on tomorrow's business.

Sales versus Business Development
S K Bal Palekar, CxO / Board, India
An underlying concept is "Customer's Buying Journey". Sometimes, initially the customer does not even know that he has a problem that needs to be solved. In such case you need to make the customer realize the problem first and only then you can begin further contact. Business development generally focuses on this first stage such a customer journey.

What is Typical for a Business Development Executive
foyez, Manager, Bangladesh
To me.. A business development manager should relate a product to the customer needs; he has to understand this himself first and then the only thing is to take market share... Basically its all about expansion and market share.


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