International Marketing

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International Marketing
moyo, Student (MBA), Zimbabwe

To what extent should governments control industry and other factors of production in order to promote international business growth.

Government Should Not Control but Facilitate Businesses
Khalil Ahmed Arbi, Consultant, Pakistan
Government should not at all control the international business. It should only facilitate business firms to engage in international business.

International Marketing
Dr. Abu-Gieseisa, Consultant, Sudan
Indeed it is not the role of the government. International marketers have the integrative role. For example the international marketer must plan and control carefully to maximizing the integration in the global marketing programs, while minimizing the cost of adapting to each foreign market.



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