Time Frames - GreinerWilliam Eastman
, CxO / Board, United States
A couple of thoughts - first there are no average amount of time, however if you look at the early stages 1 - 4, this time is also called "ramp-up time
". Some companies get through these quickily, others can take up to 20 years - if ever.
However someplace in stages 5 & 6 the company reaches an inflection point and growth truly becomes a hockey stick. A reinvention is required to move from a small business to large enterprise.
There appear to be three patterns - 4, 6, or 12 years to achieve $1b in sales
, each of those requiring 4 reinventions to reach the magic $1b. We are still mining our dbase to provide a more definitive view of this issue.