Greiner Chart should be a Circle

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Greiner Chart should be a Circle
Marcio Jarros, Business Manager, Brazil

While reading about Greiner's Growth Phases model, I realized that after reaching phase 6, it's clearly impossible to increase a company value level only by growing trough alliances. It is necessary to regularly review all the previously 5 phases, to keep the company's competitive strategy. Thus, it would be more accurate to consider this chart in a circle manner.



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