7 Myths about Business Globalization


 
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7 Myths about Business Globalization
Marten van der Zee, Student (University), Netherlands

According to Subramanian Rangan in Mastering Strategy, there are 7 myths or misconceptions about (business) globalization:
1. Any company with money can go global (you have to study foreign markets before penetrating)
2. Internationalization in services is different from products (there is no such difference in internationalization)
3. Distance and national borders matter no more (they do)
4. Developing countries have the best chances to success (if you look at investments in foreign markets, by far the most originate from developed countries).
5. Manuf... Register

 
 
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@3: Cultural Differences Matter no More
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