Game Theory vs. SWOT Analysis in the Strategy Process

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Game Theory vs. SWOT Analysis in the Strategy Process
Nick Bailey, USA
A major advantage of Game Theory over SWOT analysis when preparing a business strategy is the possibility of INTERACTION between your own firm and other firms.
Reactions of competitors on a potential strategic move can be studied and predicted.
This allows us to anticipate in our strategy on the reactions of the competitors. We can use certain characteristics of our competitors to our own advantage.



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