Four Ps of Persuasion are Too Logical

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Four Ps of Persuasion are Too Logical
Blaine Pratt, Manager, United States

It seems these 4 steps rely heavily on building up a logical reason for action. When "want" battles "need" for supremecy you can double down on your bets for "want". Wants are so rarely logical and yet they drive the engine of entire economies.
I have been working on a persuasion model that enlists the simplest of human nature that can be used on any situation.



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