Should Push in 4 Ps of Persuasion be Excluded?

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Should Push in 4 Ps of Persuasion be Excluded?
Ekpenyong Amanam, Management Consultant, Nigeria

I do see the difference between proof and push. When proofing, I should advance convincing evidence and statistics in a compelling manner. Once that is done why do I need to push? The pushing makes room for negative interpretation. To push file in an African country for instance means to grease palm or induce workiers to do their work.. We could actually be talking of 3P's instead of 4P's.

Four P's of Persuasion: don't Exclude Push
smith, Other, England
I think they are good logical steps, you catch their attention, then show a picture (remember a picture stays longer in the mind than words) then the credible proof. Then why not push? What is wrong with asking for the order, you have wasted both persons time if you don't get to order stage.

Push Has to Be There in Persuasion and Sales
Melissa Toole, Coach, United States
There HAS to be a call to action or people won't take action most of the time. You need to ask for the order. Tell them how to order. Tell them to pick up the phone or push the order button. If you don't, most of the time it won't happen. Don't let the word "push" distract you from the meaning of the step which is just "a call to action" and yes, it must be there for success to be consistent in sales. It doesn't mean being pushy. It's giving a nudge and leading them to the next step. Most sales are made after the 5th contact. People are used to saying "No" so a sales person must ask because the prospect isn't like a kid standing at an ice cream truck screaming, "I want it, I want it. You have to explain to them why they would want it, that others have it and love it and how they can get it.



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