Combining Deliberate AND Emergent Strategy
Vivek Joshi, Investor, India
Emergent Strategy certainly has its merits, particularly in (very) dynamic environments.
But a prerequisite is that a well crafted Deliberate Strategy has already been in place, and a coherence between the DS & ES.
For example, the generic strategy of Differentiation requires strategic fit in organization design, which in turn requires a lot of time and effort. So Emergent Strategy cannot be Differentiation when the business is following a Low Cost generic strategy. We tried it and failed!
A generic strategy of "Simple Steps" has been proposed by researchers, which is close to ES. It is important to appreciate that good ES is different from just good tactics.