Huff Model and Online Shopping

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Huff Model and Online Shopping
Mintra Mitchell, Student (University), United Kingdom

The Huff model was introduced by David Huff in 1963. It is applicable to a wide range of problems, of which predicting consumer spatial behavior (the probability (Pij) that a consumer located at I will choose to shop at store) is the most commonly known. More on the Huff Model can be found here. Can anyone tell me what are the limitations of the generic Huff model? Is this model workable with regards to online shopping?



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