What is Micro Marketing? Definitions


 
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What is Micro Marketing? Definitions
sharia Mojumder, Student (University), Bangladesh

Micro marketing is the practice of tailoring a product or marketing program to suit the taste of particular individual or location.
Types of micro marketing:
- Local marketing: tailoring a brand or promotion to some a local customer group.
- Individual marketing: tailoring a product or program to individual customer.

 
   















 

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