CRM in a Non-profit Context

Customer Relationship Management CRM > Forum Log in

CRM in a Non-profit Context
Anneke Zwart, Student (University), Netherlands

Besides using CRM in profit-oriented companies, CRM can also be of importance in non-profit organizations. Buttle gives two examples of non-profit organizations that successfully implemented CRM:
1. Salvation Army: the management of donor relationships by the Salvation Army is done by using CRM, making use of event-based fundraising.
2. Universities: in universities CRM is often used to manage relationships with students and alumni. Well-developed relationships with students are seen as important, since they might be of high lifetime value according to universities. For example, students who enjoyed studying at some university might:
- Recommend the university to other potential students,
- Return for executive education, or
- Provide training to students and alumni
- Deliver management and development.
- Donate funds. Indeed, Harvard business school has been able to successfully raise funds from their student and alumni networks through CRM processes.
Source: Buttle, F. (2009). “Customer Relationship Management: Concepts And Technologies.” Elsevier.

Importance of CRM in non Profit Organizations
Sapna, Professor, India
Customer Relationship Management can be important to non profit organization in the following ways:
- Building relationships with people
- Delivering the programs
- Effective and efficient interaction with volunteers and clients
- Easy access to records of past programs and activities
- Management of donations and grants
- Management of Campaigns
- Management and tracking of volunteers.



    Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Customer Relationship Management CRM
Best Practices

Expert Tips


About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Last updated: 25-10-2016. All names tm by their owners.