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FLORENCE, Other, Kenya
"What kind of CRM tools are universities implementing?"
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CRM-7-18 methodology
Luke Rommens, The Netherlands
"At the NHTV University of Applied Sciences - Academy of Hotel Management we work with the so called 'CRM-7-18 methodology'. CRM-7-18 focuses on the philosophy that long term loyalty and commitment should determine the managerial agenda again, rather then the short-term satisfaction and financial gain.
The CRM-7-18 model aims to make interactivity with guests more meaningful by individually recognizing, knowing, addressing and serving of guests.
18 refers to the functional steps that organisations take when implementing CRM-7-18 in their operations, 7 to the critical factors also roles - or even roadblocks - (content, relationship, IT, privacy, change, performance, strategy) that need optimisation throughout and after implementation.
For more information you can contact me." |
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Higher Education/university CRM Practices
John Fruner, USA
"I'm not sure if we're more interested at our campus in specific commercial CRM software solutions, or simply in ways to practice more effective CRM principles and execute more effective CRM strategies to engage with prospective students, current and past students, and all our other important constituents. Your thoughts?" |
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Summary of Customer Relationship Management CRM
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Customer Relationship Management CRM Sponsor
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