On How to Assess the Level of CRM Maturity?
Mary Grace Mabunga, Student (MBA), United Kingdom
Hello Curtis, I believe the organisation's culture which should be clearly identified in the mission and vision will help you to create a successful CRM strategy and tools.
How the organisation understands CRM greatly affects its success.
As for the tools software/system can be customised according to your physical/virtual touchpoint specifics. CRM systems are supposed to increase sales, employees and customers easy access to information thus increasing performance level and customer satisfaction.
Also, CRM system should help you identify valuable and potential customers which will in turn help you to draw a specific marketing strategy.