Customer Loyalty is Individual

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Customer Loyalty is Individual
Mrs. Josephine Idele, Partner, Nigeria

Customer loyalty is all about individual feelings. One person may feel good about a product or service, another may be offended by the attitude of the front desk personnel. Some other persons may prefer a product or service due to advertisement luring while others may not. So, customer loyalty to me is an individual thing. I may be loyal to a brand or service due to the feelings and sentiments I attached to it or as a result of the high quality of service or product.

Customer Loyalty is Personal
Yasir Ali khan, Student (University), Pakistan
Loyalty has a link with the nature of a person. If a person naturally shows loyalty in their behavior then definitely (s)he will show loyalty for buying and selling of goods or services. It is based on recent research.

Customer Loyalty Depends on Education of Customer
Adebolu Obawole, Manager, Nigeria
For me, customer loyalty can be correlated with customer education in respect of the product as well as the customer education in respect of his/her literacy level generally.
In a highly literate society, I believe customer education in respect of the product will determine loyalty more than within a less literate society. In such highly literate environment, advertisements could make more impact when compared to a less literate society.
Here cultural values of a product communicated through traditionally established institutions could make more impact in building customer loyalty.



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