Customer Loyalty in a Monopoly

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Customer Loyalty in a Monopoly
george amissah, Consultant, Nigeria

In monopoly, there is no true customer loyalty. This is because the customer has no alternative even if the customer is not satisfied with the service/product. What may be termed loyalty because of repeat purchases is best a false loyalty.

Customer Loyalty in a Monopoly
D P BABU, Other, India
Customer loyal in monopoly can get a break through by way of sensitization of supremacy of customer retention.



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